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MSLONDON

MEDICAL MARKETING FOR YOUR PRACTICE

Marketing strategies for your medical practice
Why Medical Marketing?
Your primary goal may be healing and curing, however, the realities of the business world must be satisfied .The most important asset in your practice is the people. This includes you and your staff, and the patients.
You: Be sure your service is superior and that you and everyone working for you is committed to making the patients feel important.
Staff: Your industry is built on being able to interact successfully with patients. You may need to recruit staff that well equipped with art of communication and experienced in medical practice management
Patients: Do everything you can to take care of and attract patients of varying age ranges. Above all, be personable. That’s what patients really want and that’s what they will talk about among their friends and colleagues. It’s your practice—make the most of it!
We have specially designed services for physicians
If you want to start your practice, grow your practice or change your practice, we can give you a jump-start.
Every communication says something about you and your reputation.
Our Approach
First, we provide an overall assessment with a set of actionable improvement initiatives. We develop the assessment through peer group and industry benchmark comparisons and independent and objective evaluation by our management experts.
Subsequent to the assessment, we plan, direct and implement a full range of practice improvement solutions, including those typically yielding the greatest improvement potential of the day-to-day physician practice business and operations:
In addition, the performance improvement goals of our physician practice services streamline with the broad goals of the organization, ensuring on-time, and overall success.
What could marketing do for you?

• Increase your referrals/business/income
• Publicize your reputation
• Improve hospital/GP/patient relationship
• Make your business more efficient
International health standard requires Healthcare Professionals to have detailed patient literature
Do you currently have?
Detailed patient literature on your services?
Literature that complies with your Professional code of ethics?
Marketing Plan - Development and Implementation

Medical Marketing plans focus on five goals:

1. To give patients exactly what they want
2. To be highly differentiated so the practice stands out from competitors
3. To deliver marketing messages with high-impact so targeted patients will notice
4. To offer services at times and places the patient can use them
5. To provide support so patients are comfortable using the services
Medical Marketing can customize a plan for you, which will include the following:
SETUP - CONSULTING & SUPPORT
• Recruitment and management of personnel
• Staff orientation
• Appointment scheduling
• Managing accounts receivable and accounts payable
• Setting up financial programs for accurate reporting
• Implementing measures for cost effectiveness
. Advertising your business

• Cost concurrent with your requirements.

• Creating a team of trained professionals to help expand your practice

• Increasing staff and physician efficiency

• Developing and implement your marketing plan

• Segmenting your market and identifying areas of opportunities

• Analyzing your competition and creating a unique value proposition that will attract clients to your practice

• Providing software training

• Maximizing promotional efforts

• Developing and implement your marketing plan

• Developing your long-term business plan

Email us for further information and assitance.