Huma Ali, Farya Zafar, Hina Hasnain, Sana Ahmed, Neelam Mallick, Anum Tariq, Saima Saleem, Saba Zubair.
PHARMACOVIGILANCE; A paradigm shift from care to safety.
Professional Med J Jan ;23(11):1298-304.

The solution for safe and rational medication use to improve patient care as well as to enhance public health status is Pharmacovigilance (PV). Optimal care of patient and appropriate medication utilization in secure way with respect to various conditions is an imperative function of pharmacovigilance system. PV mainly involves in the adverse drug reactions (ADRs) identification, system of reporting, scrutinizes the effectiveness of treatment, reduces the adverse consequences to utmost level and guarantees the patient wellbeing. The safety of drug is highly essential factor when it comes from the healthcare provider to the patient. For a drug to be successful in market, it is crucial for it to be efficacious as well as safe and secure for the patients. Hence, adherence toward pharmacovigilance activities and system is now based on a paradigm change from care to safety.

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